From: Subject: Pirkanmaan Sanomat 27.3.2008 - Kansi Date: Mon, 31 Mar 2008 11:16:15 +0300 MIME-Version: 1.0 Content-Type: multipart/related; type="text/html"; boundary="----=_NextPart_000_0000_01C89320.A2435F60" X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2900.3198 This is a multi-part message in MIME format. ------=_NextPart_000_0000_01C89320.A2435F60 Content-Type: text/html; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable Content-Location: http://www.pirkanmaansanomat.fi/psviikkolehti/10562/ Pirkanmaan Sanomat 27.3.2008 - Kansi

Kansi

PS T=C4LL=C4 VIIKOLLA Remun kootut = lohkaisut=20 ......................... s. 8 Teatterissa kummittelee=20 ...................... s. 10 Viikkomakasiini=20 ......................................... s. 28 = Yritysuutiset=20 ................................................ s. 30 = Ter=E4viss=E4=20 t=F6iss=E4 .......................................... s. 36 = Nro 13 |=20 Torstai 27.3.2008 | 31. vuosikerta | Suunnittele saapas = Nokian=20 Jalkineet juhlistaa t=E4n=E4 vuonna 110-vuotista = historiaansa=20 kumijalkineiden valmistajana. Suomalainen kumiteollisuus = alkoi=20 kalossien valmistuksesta. Varsinainen kumisaappaiden aika = alkoi=20 1930-luvulla, jolloin ne miellettiin viel=E4 = ty=F6jalkineiksi.=20 Saapastuotanto on monipuolistunut valtavasti vuosikymmenten=20 saatossa. T=E4n=E4 p=E4iv=E4n=E4 kumisaapas on trendik=E4s = jalkine, jonka k=E4ytt=F6=20 on j=E4lleen kerran noususuhdanteessa. ­ 1960-luvulla = kehitetty=20 Hai-saapas nousi uudelleen koko kansan suosikiksi = 2000-luvulla. Se=20 on edelleen tarjolla olevista saappaista eniten nuorten = mieleen,=20 valaisee Nokian Jalkineiden tuoteryhm=E4p=E4=E4llikk=F6 = P=E4ivi=20 Laaksonen-Oivio. Kumisaappaiden suosio on suoraan = verrannollinen=20 s=E4=E4tilaan: mit=E4 vetisemm=E4t ja loskaisemmat kelit, = sit=E4 enemm=E4n=20 saapaspareja myyd=E4=E4n. Tarjonnan monipuolistuminen antaa = kuluttajille=20 vaihtoehtoja valita sopiva saapas tilanteen kuin tilanteen = mukaan.=20 ­ Kaupunkiymp=E4rist=F6=F6n valitaan erilaiset saappaat, = kuin vaikkapa=20 talviselle pilkkireissulle. Nokian Jalkineet j=E4rjest=E4=E4 = juhlavuoden=20 kunniaksi suunnittelukilpailun, jossa etsit=E4=E4n uutta ja=20 innovatiivista saapasratkaisua. Kilpailu on tarkoitettu alan = opiskelijoille ja ammattilaisille. ­ Haluamme tarjota=20 suomalaisille jalkinesuunnittelijoille ja alan = opiskelijoille=20 mahdollisuuden tehd=E4 suunnittelua my=F6s kumijalkineille. = Toisaalta=20 toivomme innovatiivisia ja raikkaita ratkaisuja, jotka olisi = mahdollista ottaa mukaan my=F6s Nokian Jalkineiden tuleviin=20 mallistoihin, LaaksonenOivio t=E4sment=E4=E4. = Suunnittelukilpailussa on=20 kaksi sarjaa: lasten/nuorten saapas sek=E4 vaellussaapas. = Kilpailun=20 voittajajalkineet pyrit=E4=E4n ottamaan tuotantoon ja = voittajalla on=20 my=F6s mahdollisuus p=E4=E4st=E4 freelancer suunnittelijaksi = Nokian=20 Jalkineille. P=E4ivi Laaksonen-Oivion mukaan = kumijalkinealalla on=20 n=E4ht=E4viss=E4 sama kehityssuunta kuin jalkineja = vaateteollisuudessa=20 yleisemminkin: tuotantoa on jouduttu kapasiteettija=20 kannattavuussyist=E4 siirt=E4m=E4=E4n Suomen rajojen = ulkopuolelle. Nokian=20 Jalkineet haluaa kuitenkin pit=E4=E4 tuotekehityksen ja = suunnittelun=20 visusti suomalaisissa k=E4siss=E4. ­ T=E4st=E4 syyst=E4 = on t=E4rke=E4=E4 sek=E4=20 yll=E4pit=E4=E4 ett=E4 kehitt=E4=E4 suomalaista = kumijalkinesuunnittelua.=20 Suunnittelukilpailun avulla pyrimme antamaan = suunnittelijoille=20 mahdollisuuden toimia kumijalkineiden parissa my=F6s = jatkossa. ­=20 TO Nokian Jalkineet on tuottanut kumijalkineita jalkojemme = suojiksi=20 jo 110 vuotta. Juhlavuoden kunniaksi yritys j=E4rjest=E4=E4 = kilpailun,=20 jossa etsit=E4=E4n uusia ja innovatiivisia saapasratkaisuja. = Tu ka tkitu=20 up st u n i lu k i l et e h uin ti. Tuotekuvat Nokian=20 Jalkineet.

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}=0A= =0A= ------=_NextPart_000_0000_01C89320.A2435F60--